ADIDAS ORIGINALS GETS PEACHY KEEN
Peachy Den, founded in 2019 by Isabella Weatherby has taken social media by storm. From its slimline Mimi cargos to its Peachy-fied rendition of The Devil Wears Prada in a campaign with Olivia Neil, the Peachy girls do virality well. Now, Adidas Originals is dropping a limited-edition collection in collaboration with London-based womenswear label, and it’s the blokecore wardrobe we didn’t know we needed.
Launching exclusively at a co-branded space within the Adidas flagship today, Adidas Originals x Peachy Den serves up 20 reworked Originals pieces creating using a mix of pre-loved garments provided by Adidas and ’90s era vintage sourced by the Peachy Den team. Customised by Inez Valentine, there are 100 pairs of Japan H and Taekwondo trainers up for grabs, which can be paired with polo shirts, off-the-shoulder bardots or ruched vests. In the accompanying Y2K-inspired campaign, shot by Joe Cruz, models pose in front of oversaturated, neon backdrops with their trusty water bottles and footballs, as if caught post-football practice. Score!