Yesterday, Chanel announced that it had officially acquired a 25 per cent stake in MB&F, an independent Swiss watchmaking house known for its innovative, conceptual timepieces. Founded in 2005 by Maximilian Büsser, MB&F stands for ‘Maximilian Büsser and Friends’ and operates as a horological concept combining creativity and micro-engineering to create three-dimensional, kinetic art pieces that can tell time and be worn around the wrist.

Chanel’s strategic investment aligns with its long-term and ongoing commitment to preserving and developing luxury watchmaking expertise, solidifying its position in the high-end horologic industry.

chanel.com