Things are getting sporty, and we like it. Louis Vuitton has just announced as Official Partner of Formula 1 and Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. Starting our engines here at Ten as we do like a fast car. The positioning is a literal iteration of “Victory travels in Louis Vuitton.” Something we can relate to, as we like to travel with our LV luggage and bags.

“I am extremely proud that Louis Vuitton is the Title Partner of the Australian Louis Vuitton Grand Prix 2025. During this first Grand Prix of the season in Melbourne, the world's greatest champions will embark on a journey towards excellence. Over the course of every race, the drivers and engineers – like artisans in our ateliers - demonstrate creativity, precision, and exceptional determination, each one a value held dear by Louis Vuitton." says Pietro Beccari, Chairman and CEO of Louis Vuitton. Expect to see a slew of Damier check, maybe the finish flag will even be reimagined. See you track side.

louisvuitton.com