This season, Prada’s 2025 Re-Nylon campaign is taking the scenic route through Norway’s icy fjords and Mexico’s unclouded coastlines. Released in phases, the four docu-style films follow actors Benedict Cumberbatch and Sadie Sink, in a cinematic exploration of the house’s ambition to craft fashion without depleting new resources, transforming regenerated plastic waste into its future-facing, Re-Nylon collection.

Tied to Sea Beyond – Prada’s partnership with UNESCO, which raises awareness of ocean health – the series reframes the Re-Nylon narrative, immersing viewers in the fragility, and allure of marine ecosystems. It’s a grounded take on sustainability that feels as forward-thinking as it does natural for Prada.

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