REAL MADRID TEAMS UP WITH ZEGNA
For sports fans, fashion fanatics and those who check both boxes, the world’s leading luxury menswear label and the biggest global sports club have just teamed up on an exclusive formal wardrobe for the modern man. With Zegna as their official travelwear partner, both the men’s and women’s football and basketball first squads of Real Madrid – along with their respective technical teams – will look just as slick travelling as they do on the pitch from the 2022/23 season onwards.
Included in the luxury leisurewear collection are refreshed Zegna icons including the triple stitch sneakers and signature overshirts. Chore jackets crop up too, matched with sleek jogger bottoms or narrow tailored trousers and casual crewneck underpinnings. On the blouson jackets, Zegna’s new distinctive double-stripe brand mark, in a vicuna hue and a tonal light-reflecting rendition, appears on the upper left pocket as a nod to the 232 Road that begins in the mountains and runs through Oasi Zegna, the free-access natural territory extending 100 square kilometres in Northern Italy that was created as a result of Zegna’s founder’s early commitments to sustainability.
With histories that began in the early years of the twentieth century, Zegna and Real Madrid are united here, by the values at the core of both enterprises. These include the idea that excellence is rooted in hard work; the conviction that giving back to society is not optional, it’s mandatory; and a commitment to keep conquering new grounds and impart a positive impact.
Inspired by the partnership, specific made to measure collection items will also be available in selected Zegna boutiques around the world. Get in on the action.
Photography courtesy of Zegna.