Elevated. That’s the word everyone used all weekend to describe the Formula One Louis Vuitton Australia Grand Prix 2025. There’s nothing like a blue chip brand such as LVMH to make people feel good. This was the first race of the season within the official partnership between Louis Vuitton and Formula One and it was great.

From the new track signage with the go-faster performance version of the Louis Vuitton logo to the presence of Louis Vuitton CEO Pietro Beccari and Frederic Arnault it was an impressive debut. Of course, it was all about the racing and the incredible drivers from Max Verstappen and the favourite, Lando Norris, who took out the trophy in Melbourne.

The trophy trunk is must be noted was covered in the House monogram with a unique local colour - green and gold- for the V (Victory Travels in Louis Vuitton), lest we forget. The bespoke colour will change for each race. Fashion and sport are happy partners especially in Australia where teamwork, competition and winning are so openly celebrated. For LV, Formula One comes hot off the association as Official Trophy Trunk partner with the Australian Open. It’s been a supercharged few months and we are enjoying basking in the emotional rollercoaster of all this nail biting sporting achievement, adorned in LV naturally.

louisvutton.com