TIFFANY & CO FOR VALENTINE'S DAY
Blue is the colour of love - Tiffany Blue. Love is in the air and that means a little blue box. In celebration of Valentine’s Day, Tiffany & Co have collaborated on a new campaign with New York-based artist Curtis Kulig, known for his ‘Love Me’ mantra that has been engrained in the heart and soul of New York since 2005, from city walls to neon lights. “‘Love Me’ was conceived as something very personal to me and it naturally grew into something that others interpret—that is what makes it interesting,” says Kulig. “My creative process with Tiffany & Co. was very natural.”
Kulig has created a series of exclusive artworks for the brand, featuring messages including, ‘Dare Me,’ ‘Know Me’ and ‘Kiss Me,’ recontextualising the ‘Love Me’ concept in Tiffany Blue typography. The artworks are displayed alongside Tiffany HardWear, Tiffany Knot and Tiffany T collections. It’s going to be a very Tiffany Valentine’s Day.
