Zegna Partners With Art Basel For Multi-Year Initiative
Zegna has announced a global, multi-year partnership with Art Basel, deepening its century-long commitment to contemporary art and cultural dialogue. Marking a major step in spotlighting the brand’s legacy of integrating creativity, nature and community, the collaboration is rooted in founder Ermenegildo Zegna’s early 20th-century vision wherein art has always been woven into the brand’s identity – from transforming the Italian Alps’ Oasi Zegna into a living museum to commissioning works by Daniel Buren and Michelangelo Pistoletto.
As Official Partner, Zegna will appear across all four Art Basel fairs – Basel, Miami Beach, Paris and Hong Kong – presenting curated experiences that fuse art, design and responsible entrepreneurship. At the core is “Visible,” a pioneering initiative supporting socially engaged artists, backed by the Fondazione Zegna and Biella-based cultural hub Cittadellarte.
This June, Zegna will spotlight the 2025 Visible Fellowship recipients and honour Pistoletto’s Nobel Peace Prize nomination – proving that for Zegna, art isn’t decoration; it’s a force for change.
