Callum Turner is the new face of Louis Vuitton. Fresh off filming The Masters of the Air earlier this year, the Parisian house announced this morning that the British actor is its newest brand ambassador.

In honour of the collaboration, a campaign lensed by fellow South Londoner and repeat Louis Vuitton collaborator Gabriel Moses, shows the actor stood in his cool toned beige ensemble, commanding the sandlike backdrop.

Turner, who brings a certain versatility to all of his roles – having already proved himself to have a penchant for dynamic performance from the period drama Emma to the wizarding world of the Fantastic Beasts – brings in a fresh look to the luxury house. Draped head-to-toe in the yet-to-be released Louis Vuitton SS25 menswear collection, first teased at Paris Men’s Fashion Week in June, the actor looks effortlessly poised, with a Speedy 9 bag tucked under his arm.

However unexpected, this morning’s announcement isn’t Turner’s first brush with the French fashion house. Back in 2009, during it’s spring/summer show, the critically-acclaimed rising performer walked the runway in an all-white trench coat and shirt ensemble by Paul Helber. Was it destiny in the making?

Photography by Gabriel Moses.

louisvuitton.com