Coco Chanel once said: "Red is the colour of life, I love red" and so, a new Coco Crush Fine Jewellery collection has been infused with the brightest, ruby red to honour Gabrielle Chanel's wise words. A new pavé setting technique sees the diagonal lines of the quilted weave featuring diamonds in the incisions and gemstones scattered amongst the gold.

The inclusion of rubies on necklaces and bracelets marks a new chapter for the Coco Crush collections, set in the hollow of C-shaped pendants and gleaming in the centre of an O on a bracelet.

The campaign features our ultimate it girls, Mona Tougaard, Amelia Gray and Jennie, bedazzled in the new collection which also features different sized rings and hoop earrings which can be styled alone or worn as ear cuffs. In 2025, rubies are a girl's best friend. The collection is available now.

chanel.com