Giorgio Armani‘s SS24 Mare collection is embarking on a luxurious world tour, bringing the summery mood of its products to iconic Euro summer destinations. The journey starts in Trani, at the Nugnes boutique, and sails to Tokyo, Malibu and beyond, landing in Giorgio Armani boutiques around the world, and even touching down in Puerto Banús, Cannes, Sanya and Forte dei Marmi. Whether we're poolside in St. Tropez or attending the Giorgio Armani Superyacht Regatta in Porto Cervo, we can experience Mare’s signature elegance. A collection of clothing and accessories designed for our holibobs, it features light linens, airy cottons and sophisticated silhouettes in shades of blue and natural tones for an effortlessly chic look.

For the second year running, Armani is supporting the One Ocean Foundation – an organisation dedicated to protecting marine ecosystems – through Mare collection sales, with a particular focus on Posidonia oceanica, a plant known as the ‘lung’ of the Mediterranean Sea. So while we're looking at the Giorgio Armani Mare-ified by the pool, we can rest easy knowing our look is helping preserve the oceans ecosystems.