Gucci Prospettive – the Contrasto-published book series that reinforces creative director Sabato De Sarno‘s commitment to championing the dialogue between art and fashion – is back with its fourth edition. This time, it’s a love letter to our very own Big Smoke, having previously focused on the city of Milan and Italian arts and culture. Focusing on the house’s connection to the capital, formed when founder Guccio Gucci worked as a luggage porter at The Savoy in the 1890s, the edition celebrates the capital’s welcoming spirit. The release coincides with the launch of the Gucci Cruise 2025 collection, which was presented at the Tate Modern in May of this year.

Following a theme of parallels, the tome is divided into four chapters – Dream Buildings (architecture in Mayfair and the Barbican), Building Dreams (the city’s encouragement of creativity and opportunity), People Watching (highlighting London’s diversity) and Watching People (examining the interaction between people and their environment). Curated by editor Charlene Prempeh and Lewis Dalton Gilbert, the creative director of art consultancy and studio A Vibe Called Tech, the contents centre around how London houses a whole range of contrasting elements, from brutalist architecture towering over lush greenery to the cultural tensions that run parallel to the city’s creative spirit.

Unveiled at Gucci’s store on New Bond Street on November 14, where the curators discussed developing the book alongside De Sarno, the volume is now available for purchase.

gucci.com