Miu Miu has just released a mega AW24 campaign. Starring Little Simz, Cara Delevingne, Minnie, Charlotte Cardin, Caitlin Soetendal and 10 Magazine Australia cover star Ethel Cain, it’s a candid display of truly great clothes lensed by LA-based photographer Zoë Ghertner.

Drawing on the vocabulary of the collection, which made its runway debut back in February and focused on people’s lives and personal wardrobes, the advertorial gives each of its subjects the opportunity to express themselves in their own, distinctive ways. Backdropped by a pure white wall and whirlpool carpeting, sitting on stools or standing and swaying with Aventure Tote bags slung over their shoulders, it’s a riveting display of individuality. The Miu Miu muse is evolving.

miumiu.com