Philophiles, rise up! Cult designer Phoebe Philo has unveiled that her namesake label is officially launching this September. Rejoice, rejoice!The brand’s inaugural collection “will be revealed and available on our website, phoebephilo.com, in September 2023,” reads a statement on Phoebe Philo’s new Instagram account. “We will be opening for registration in July 2023 and look forward to being back in touch then.”

Having been off the grid since she departed from Celine in 2017, in July 2021 Philo announced she was starting up her own brand, with LVMH as a minority investor.

“Being in my studio and making once again has been both exciting and incredibly fulfilling,” Philo said at the time. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”

What do we expect from Philo’s long-awaited comeback? The hyper-luxurious, refined elegance of her era-defining Celine? Or perhaps she’ll go full-blown Y2K and bring back the skimpy proportions of her Chloé days?

One thing’s for certain: trying to nab yourself a piece from the collection is going to be fashion’s equivalent to trying for Glasto tickets. Bank cards at the ready!

@phoebephilo