Season’s greetings! As brands begin to release their holiday collections and campaigns, here is an ongoing roundup of Ten Towers' festive favourites.

Giorgio Armani

Giorgio Armani has released its new Neve collection with a snow-dusted campaign. Featuring seasonal hues of pearly whites and deep navy, the offering – which spans both womenswear and menswear – includes pieces such as coats, helmets, visors, skis and snowboards, perfect for any mountainous holiday. Accompanying the release is an initiative spanning select Giorgio Armani boutiques worldwide, whereby windows will feature sculptural white walls inspired by arctic landscapes. In St Moritz, the concept will extend into the interior of the store. BK

All aboard Louis Vuitton’s Magical Adventure

Move over Mary Poppins. Grow up Peter Pan! This holiday season, it’s Louis Vuitton that’s here to whisk you away to a dreamy new universe with its latest campaign set on an enchanted carrousel ride. Hop on a bejewelled carnival horse and be swept up on an adventure through snow-capped mountains, a fanciful cloudscape, city skylines and an array of other locations that nod to the luxury fashion house’s reputation as a staple in the travel industry. But anyone can join in on the adventure, with a series of interactive carrousels placed in the real world at locations across Macau, Shanghai, Japan, and France! All aboard! JB

Zegna

If anyone knows how to class up the holidays, it’s Zegna. Releasing a snow-dusted campaign starring esteemed global ambassadors Mads Mikkelsen and Wu Lei, the offering celebrates the luxurious allure of nature. Showcasing how beauty can be found in disconnecting from the fast-paced hubbub of busy city life, signature pieces made from Zegna’s go-to Oasi Cashmere shine in their elegance against the backdrop of impressive mountains and trees. Hitting Zegna’s key message of timeless sophistication, it’s sure to resonate with its valued customers who appreciate the brand’s commitment to this mantra. Bella Koopman

Miu Miu

Emma Louise Corrin fits being the face of Miu Miu like a sleek leather glove. Starring in the brand’s holiday campaign, shot by photographer Lengua and styled by Lotta Volkova, the images have both contemporary tone and antique inspirations, with Corrin’s muted complexion and glistening blue peepers mirroring the subject of a vintage, festive postcard. Featuring some of the brand’s most beloved bags – the Arcadie, Aventure, Penny and Wander – alongside the brand’s recognisably sharp, preppy outfits, Miu Miu topping Lyst’s Index of the hottest brands in the world makes total sense. BK

Prada

Kelvin Harrison Jr., Maya Hawk, Karina and Louis Patridge are all sitting around a table. No, it’s not your dream dinner party – it’s the Prada holiday campaign. Aptly titled The Dinner Guests, the assortment of Prada ambassadors are photographed perching around a festive spread, the table adorned with seasonal decor, fine china and Marchesi 1824 confections. Shot by Willy Vanderperre, the imagery combines elements of modernity with traditional comforts, and an emphasis on the high-end craftsmanship that provides the foundation for Prada’s past, present and future. BK

Versace

The Versace Christmas gift edit is a quintessential example of the chic and timeless qualities that Versace is renowned for. The campaign places Aespa front-woman NingNing centre stage, as she poses with a variety of Medusa-bedecked bags slung over her arm and the house’s hottest holiday garb wrapped around her figure. Jules Cutajar

Alexander McQueen

Move over tinsel! McQueen’s new gift selection promises all the glitz and glamour you need to get you through the holiday season. Shimmering metallic leathers adorn footwear and accessories – think glittering Flare platforms with a polished T-bar anklet, baroque gold Brogue Chelsea Boots and a silver T-Bar Sling bag that will rival anything Santa and his elves can conjure. Plus, an embroidered pattern takes centre-stage on a bedazzled clutch in what amounts to a Gatsby-esque take on historical portraiture. Some items come in very wintery burgundy and orange hues, promising to carry you from Christmas Eve to a Sunday roast and back under the covers for a cup of hot cocoa. Joshua Beutum

Valentino

Entitled Valentino Avant Les Débuts, Valentino’s holiday campaign is an ode to glowing lights, festive memories and having a good ol’ party. Creative directed by Alessandro Michele, styled by Jonathan Kaye and lensed by Glen Luchford, the offering is ushering Christmas party season in with a warm elegance and splash of fun, using Michele’s signature maximalist flair to set the tone. BK

Fendi

Fendi’s holiday collection is a double threat, celebrating not only the festive season but also the house’s upcoming centenary in 2025. Spanning womenswear and menswear, the collection finds its foundation in a blend of practicality and tradition. With utilitarian detailing, the use of tartan throughout – conceived alongside Scottish producer Prickly Thistle – represents Fendi’s Italo-Brit heritage, whilst metallic colourways are splashed across the womenswear offering for a playful and vibrant feel. Suave silhouettes and relaxed fits assert an element of contemporary cool, making these pieces the perfect addition to a fash-conscious Christmas wardrobe. BK

Loewe

This season, Jonathan Anderson’s Loewe has opted for a joyful campaign that focuses on the brand’s meticulous craftsmanship and unwavering creativity. Platforming pieces created in collaboration with Kyoto-based ceramic artist Suna Fujita, the collection features a series of charming creatures from various dreamlike landscapes, all launching in stores and online on November 14 – perfect stocking stuffers! BK

Givenchy

The holiday’s are a time for fun amongst family and friends; think board games by the fireplace under flickering candle light, a cup of mulled wine in hand. This is the mood Givenchy evokes in its 2024 holiday campaign. Lensed by photographer and director Mark Kean, key fashion collection pieces are spotlighted by models who engage in joyous game play ahead of the holiday. Emily Phillips

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