It's a Prada gold rush. Eternal Gold is the sustainable fine jewellery collection presented by Prada, using 100% certified recycled gold. The gold used to create these sculptural pieces has been drawn from eligible recycled material sources and suppliers of precious metals who meet the highest industry standards. The journey of each individual piece will be easily traceable for the Prada purchaser through an Aura Consortium Blockchain chip, allowing them to discover the origin, source and production chain. The collection, which features sustainably sourced pavé diamonds on some pieces, continues Prada's commitment to conscious and responsible practices, like the Re-Nylon mission. A sly snake bracelet, classic chain necklace with a gold Prada-stamped heart and a cool Prada triangle motif earring are the stars of the collection, gleaming golden. Photographed by David Sims, poet and activist Amanda Gorman leads the campaign alongside model and singer Maya Hawke and musician Somi Jeon. The gold dust women. The objects of desire are available now.

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