Balenciaga brilliance. Demna's AW22 collection was shown amongst a VR-simulated snowstorm, as models braced themselves as they walked through high intensity winds. Now, the campaign has arrived with Kim Kardashian as honorary ice queen and the new princess of Balenciaga, actress Alexa Demie, taking on the apocalyptic future. Photographed by Berlin-based photographer Daniel Roché, the weather becomes increasingly dramatic and destructive, due to climate change. Quite literally futuristic. Kim and Alexa are joined by models Big Matthew, Khadim Sock, and Kim Yeon-koung. See the full campaign below. We'll all be wearing Balenciaga when the apocalypse arrives, leather garbage bag in tow.

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