The world of fragrance never stops. Constantly pushing forward and expanding the potential of olfactory to surprise and delight, here are our top picks for the best new fragrance drops.

SANTA MARIA NOVELLA

Revered Florentine heritage brand Santa Maria Novella is already making 2025 great for perfume lovers worldwide with the release of two new Eaux de Parfums. The additions – Ambra and Incenso – will be part of the timeless I Giardini Medicei collection, which explore the botanical aromas that enriched the beautiful and historic Medici family gardens. Combining inspiration from its Italian homestead and the olfactory elements found in the eastern part of the world, Incenso combines cardamom with pink pepper, rooting itself in calming scents of incense and papyrus. Ambra, on the other hand, is a warm and deep scent, infusing the liveliness of bergamot with the woodiness of amber and myrrh. With an earthy base of patchouli and sandalwood, the offering represents a Florentine winter garden. Sure to take your breath away, shop here. Bella Koopman

Dior

Dior Homme has been a cornerstone of the modern gentleman’s morning ritual for two decades – a subtly seductive, iconic fragrance that masterfully balances strength and tenderness, rooted in the timeless allure of the iris flower. To celebrate its 20th anniversary, master perfumer Francis Kurkdjian has reimagined this classic, enhancing its sleek, sensual essence with a rich, concentrated formulation that bears his distinctive olfactory signature. With just one whiff, you’ll be enveloped in an intoxicating overdose of iris, capturing the softness of its petals and the earthiness of its roots. Kurkdjian’s fresh interpretation of Dior Homme Parfum embodies the couture spirit of the Dior man, offering a scent that is both structured and fluid, sophisticated yet deeply sensual. Shop here. Emily Phillips

Burberry

Erupting with a warming flush of fruity aromas, the new Burberry Her Eau de Parfum Intense is the perfect companion for any woman living life to the fullest. Bolder, fuller and bursting with flavour, this new addition to the Burberry Her family boats greater confidence than ever before. With top notes of wild strawberry, a heart of orange blossom accord and a woody, ambery base, it’s the perfect thing to keep you feeling free-spirited and strong all year long. Burberry Her Eau de Parfum Intense is available exclusively at The Perfume Shop from January 5, 2025 and nationally from January 29, 2025. Dare to be bold. Shop here. EP

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