Forget diamonds! Tiffany & Co.’s new Love For Our Oceans initiative proves that the planet is a girl’s best friend. Continuing its 24-year history of championing the environment through the Tiffany Foundation, the luxury jewellery brand is dropping a new line of T Smile by Tiffany bracelets made entirely from ocean-bound plastic bottles.

The brand is launching ten new styles crafted with Repreve Our Ocean cord, all with 18-karat gold detailing and the option to add diamonds. Plus, a portion of the proceeds – Tiffany says a total of one million USD – will go to The Nature Conservatory’s ocean conservation efforts.

tiffany.com.au