On your marks, get set... Adidas and Avavav are teaming up for their first ever collab, fusing the sportswear brand’s athletic staples with the ironic sensibility that has made independent Stockholm-based label Avavav a fan favourite. Having debuted in a viral spring/summer 2025 Milan Fashion Week presentation that saw some very non-athletic models donning a four-toed sneakers, a puffer jacket with hunched shoulders and a second-skin layering top, the new drop has both Samba-clad TikTok ‘It Girls’ and track stars alike sprinting into stores.

Speaking on the collection, Avavav’s creative director Beate Karlsson describes the garments as an “Avavavified” version of Adidas originals, complete with bold, exaggerated forms that ‘make fun’ of the heritage brand. Talk about a trail blazer.

adidas.com.au