Prada’s ‘Days of Summer’ Campaign
Published:
April 22, 2025
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Prada is swapping the runway for a gozzo boat in Days of Summer, the house’s dog days campaign, casting Kendall Jenner, Hunter Schafer, Julia Nobis, Troye Sivan and more as modern muses adrift. Shot by Oliver Hadlee Pearch and directed by Miuccia Prada and Raf Simons, it’s a study in sun-soaked stillness – light knits, sharp cottons, sea and sky in soft focus. Each image lands like a postcard from a holiday you haven’t booked yet: quietly flirty, slightly surreal and dressed for the best kind of escape.







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