Gucci has just given its Saint-Tropez store a facelift, and the doors are now open for our summer shopping pleasures. The boutique – which is located between the port and the historic Place des Lices square – spans across two floors, amounting to 200-square-meters all in. Showcasing items from the house’s luxury travel collection – Gucci Valigeria – as well as signature handbags such as the Jackie 1961 and Bamboo 1947, the store pays homage to the Italian label’s heritage and aptitude for timeless design. Staying true to its commitment to eco-friendly endeavors – after instituting a 10-year sustainability plan in 2015 – the establishment was has been designed to promote and monitor efficient energy use.

Effortlessly blending into its glamorous surroundings, the store is situated in a house archetypal of the French Riviera, complete with green shutters and a private garden. Complimented by the interior – which utilises light-toned hues and local materials to emulate the beauty of the Cote D’Azur – mosaic floors and natural oak paneling are intended to evoke an air of comfort for visiting shoppers. The summery palette is reflected in softer details like carpets and curtains, and – to top it all off – guests are able to reserve a private room with special tailored services (obviously, darling).

Continuing its relationship with the high-end holiday destination, Gucci has also collaborated with Saint-Tropez staple Loulou Ramatuelle Beach Club to transform the renowned hot-spot into a Gucci-fied experience from now through to September.  

gucci.com