Grammy and Pulitzer Prize-winning rapper Kendrick Lamar is Chanel’s latest brand ambassador. A friend of the house since 2023 when he arrived at the Met Gala donning a Karl Lagerfeld-inspired custom couture look, Lamar’s relationship with the French house later deepened when in January 2024 he took on creative role for Chanel’s couture show and accompanying short film dubbed ‘The Button’. Now, as the ’Not Like Us’ rapper steps into fashion, all eyes are on Chanel. Rolling out via an SS25 eyewear campaign shot by Karim Sadli, Lamar looks suave in a crystal-adorned set of sunnies.

chanel.com