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PHARRELL'S FIRST LOUIS VUITTON CAMPAIGN FEATURES RIHANNA

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Pulling up with a phresh off the runway LV Speedy, Rihanna slays the streets of New York as the face of Pharrell Williams' first campaign as creative director of Louis Vuitton menswear. The new Speedy is inspired by Pharrell's early immersion into fashion on Canal Street in Lower Manhattan. The hustle of this part of the city, the energy of kids skating by, the adrenaline of creativity are all infused into the new Speedy, created for every day, for every walk of life. The classic bag was also one of the first bags Pharrell owned.

Photographed by Keizō Kitajima and Martine Syms, Rihanna takes on Canal Street at night, Speedy's in tow. The artist was chosen by Pharrell for her all round badass-ery and empowerment. The bag is softly construccted to collapse and drape for everyday wear, with a silkscreen printed Monogram to create a hand-painted effect on supple grained calf-leather. We have the need for Pharrell's Speedy.

louisvuitton.com